The Death of Myspace

Myspace may still have the majority of social networking users in the United States but over the last year Facebook has been showing outstanding growth in Canada, Australia and the U.K. I imagine this is raising some eyebrows down at the Myspace camp. Someone asked me recently ‘would you move over from Facebook to Myspace and if you so, what would incent you?’ At the time, I said, I might move over to promote my songs as a singer-songwriter because I think Myspace does that application well.

One of the things I love about Myspace is that it has been so musician friendly…unless of course you remember that bout between Billy Bragg and Myspace last year re: their terms of service. But regardless, Myspace has been a quick and dirty way for musicians to upload and promote their music.

But Myspace is in trouble, if you ask me. Facebook is about to launch a new feature to allow members to create pages for their bands and promote their music and gigs. My prediction is, that if Facebook does this well enough – it will be extremely damaging to Myspace. Judging on how fast Facebook is to adapt and change its interface based on community input – Myspace may not recover.

Facebook will definitely have to make sure that their Terms of Service are fair. (I can only imagine the legal work on this app…) But if they can help independent artists with real tools so that they can try to be successful at what they do, then it may be time for Myspace to shift gears and focus on their success in video instead.

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